Advanstar Folds Ziff Davis' The Net Economy Into America's Network

Share this article:
Ziff Davis Media will merge the assets of its The Net Economy into Advanstar's America's Network, the two companies said yesterday.


In addition, the companies said they will market each other's business-to-business technology-related assets.


The incorporation of The Net Economy assets and subscriber base into America's Network will increase Advanstar's coverage of the telecom audience, according to the companies. Ziff Davis Media's corporate sales team also will include America's Network in its multi-title print sales efforts. The Net Economy ceased publication with its May 20 issue.


The promotion and sales alliance between the companies will include Ziff Davis Media's PC Magazine, Eweek, CIOInsight and Baseline publications and Advanstar's AIIM, On Demand, ICCM, eLearning, Frontline Solutions and Collaborate trade shows and conferences.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.