Advance Taps Digital Connexxions
New York media giant Advance Magazine Publishers Inc. selected Digital Connexxions Corp., Oakville, Ontario, to handle online marketing services for all titles under its umbrella.The Canadian company will use its SubscriberWorx product suite for Advance's Conde Nast Publications, Fairchild Publications, Golf Digest units and newspapers like The Times-Picayune in New Orleans.
This assignment comes two years after Conde Nast began implementing SubscriberWorx for Vogue, Allure, Brides and GQ online marketing campaigns. As part of its enlarged mandate, Connexxions will use SubscriberWorx to create online surveys, sweepstakes and opt-in newsletters for Advance titles.
