Advance Taps Digital Connexxions

Share this article:
New York media giant Advance Magazine Publishers Inc. selected Digital Connexxions Corp., Oakville, Ontario, to handle online marketing services for all titles under its umbrella.


The Canadian company will use its SubscriberWorx product suite for Advance's Conde Nast Publications, Fairchild Publications, Golf Digest units and newspapers like The Times-Picayune in New Orleans.


This assignment comes two years after Conde Nast began implementing SubscriberWorx for Vogue, Allure, Brides and GQ online marketing campaigns. As part of its enlarged mandate, Connexxions will use SubscriberWorx to create online surveys, sweepstakes and opt-in newsletters for Advance titles.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.