Advance Magazine Group Starting Database Unit
The Advance Magazine Group, publisher of Conde Nast and Fairchild titles, will open a database and analytics group in the second half of this year at its shared services center in Wilmington, DE.Thomas Burke will be executive director of Advance Magazine Database & Analytics Group, which falls under Advance's consumer marketing department. He has directed database and analytics for Conde Nast Publications since 1998.
The analytics group will handle the database needs for subscriber records of Conde Nast Publications, Conde Nast Bridal Group, Golf Digest Cos. and Fairchild Publications.
