Adtech

Adobe Experience Cloud: The Data Piece

Adobe Experience Cloud: The Data Piece

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Adobe's new Experience system of record. Where does the data come from and how can it efficiently be activated? Nate Smith has some answers

4 AdTech Trends to Adopt in 2018

4 AdTech Trends to Adopt in 2018

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Here are four adtech trends you need to know

Tapad Launches New CDP for Telcos

Tapad Launches New CDP for Telcos

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The cross-device personalization solution reinvents itself with a new CDP

One on One: Ben Kartzman on Meeting the Creative Challenge

One on One: Ben Kartzman on Meeting the Creative Challenge

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Ben Kartzman of Spongecell explains how customer data can be used to decision creative: at scale

Facebook, Twitter Step Up Ad Transparency

Facebook, Twitter Step Up Ad Transparency

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Congressional inquiries concentrate corporate minds wonderfully

The Wednesday Stack: Convergence Everywhere

The Wednesday Stack: Convergence Everywhere

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Our weekly column about marketing tech and ops

Advertising Week: Fragmented and Holistic Responses

Advertising Week: Fragmented and Holistic Responses

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A staggering range of ideas and topics were aired at Advertising Week

Editorial? Advertising? Call it "Comtent"

Editorial? Advertising? Call it "Comtent"

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Skimlinks finds opportunities beyond affiliate marketing and branded content

One on One: Stitching Together the Customer with Ed Chater

One on One: Stitching Together the Customer with Ed Chater

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Ed Chater of Adbrain explains the importance of solving customer identity for a connected world

Beyond the Marketing Cloud: Adobe Summit 2017

Beyond the Marketing Cloud: Adobe Summit 2017

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Adobe comes out punching with its new Experience Cloud

One on One: CMO's Need a Marketing Platform of Record, says David Yovanno

One on One: CMO's Need a Marketing Platform of Record, says David Yovanno

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David Yovanno of Impact Radius describes the ongoing evolution of Impact Radius

One on One: Make the Chain Very Simple, says George Levin

One on One: Make the Chain Very Simple, says George Levin

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George Levin of GetIntent talks about the unnecessary complexity and lack of transparency in the adtech space

One on One: Erik Requidan on the Value of a Loyal Audience

One on One: Erik Requidan on the Value of a Loyal Audience

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Erik Requidan of Intermarkets explains the importance to publishers and advertisers of a loyal audience

An ABC of Header Bidding

An ABC of Header Bidding

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How to bring more value to programmatic

One on One: There's a Problem with Programmatic, says Keith Sibson

One on One: There's a Problem with Programmatic, says Keith Sibson

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Keith Sibson of PostUp explains the challenges facing programmatic, and why advertisers still like it anyway

"Fake News" and How Brands Can Avoid It

"Fake News" and How Brands Can Avoid It

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DoubleVerify authenticates digital environments for brand safety

"Fake News" and How Brands Can Avoid It

"Fake News" and How Brands Can Avoid It

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DoubleVerify authenticates digital environments for brand safety

Internet Shutdowns Threaten International Marketing

Internet Shutdowns Threaten International Marketing

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Governments abroad shut down the Internet 50 times in 2016, calling into question the possibility of wasted ad dollars.

Feeding Customers Relevant Content

Feeding Customers Relevant Content

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Purina implemented Salesforce to deliver relevant messages to their animal feed customers

How Chatbots Talk Up IoT Measures in Analytics

How Chatbots Talk Up IoT Measures in Analytics

Chatbots are becoming essential tech for enhancing the value of IoT devices, websites, and apps. This post examines how analytic reporting must accommodate that enhancement.

Winter Brings Data, Tough Decisions for Retailers

Winter Brings Data, Tough Decisions for Retailers

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On how the weather impacts everything

Winter Brings Data, Tough Decisions for Retailers

Winter Brings Data, Tough Decisions for Retailers

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On how the weather impacts everything

Advertisers Hard-Pressed to Solve Whitelisting Issue

Advertisers Hard-Pressed to Solve Whitelisting Issue

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Complicated tech, divided country, and malicious actors all make it very hard to do the 'best' thing

How Ad Blocking Will Save Us From Ourselves

How Ad Blocking Will Save Us From Ourselves

It's time to pay attention

LensCrafters Looks to 360 Video to Highlight Childhood Vision Problems

LensCrafters Looks to 360 Video to Highlight Childhood Vision Problems

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An immersive experience give you the perspectiveof a child struggling to see

LensCrafters Looks to 360 Video to Highlight Childhood Vision Problems

LensCrafters Looks to 360 Video to Highlight Childhood Vision Problems

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An immersive experience give you the perspectiveof a child struggling to see

American Eagle Outfitters and Aerie Give Customers the Gift of Chatbots This Holiday Season

American Eagle Outfitters and Aerie Give Customers the Gift of Chatbots This Holiday Season

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The retail brands launch two different chatbot experiences that provide target audiences with information and inspiration.

American Eagle Outfitters and Aerie Give Customers the Gift of Chatbots This Holiday Season

American Eagle Outfitters and Aerie Give Customers the Gift of Chatbots This Holiday Season

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The retail brands launch two different chatbot experiences that provide target audiences with information and inspiration.

Ad Blocking is the Best Thing to Ever Happen to Marketing

Ad Blocking is the Best Thing to Ever Happen to Marketing

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People hating and avoiding ads isn't new, but marketers caring about it is.

Adtech's 'Breitbart' Problem

Adtech's 'Breitbart' Problem

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Some brands are concerned about advertising on controversial websites. It's a problem for adtech, but not a new one

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