People have been talking about mobile for the past few years, but it seems like there has been a lot more action taking place in the past few months. At ad:tech this year I noticed a lot more mobile vendors exhibiting and a number of panels dedicated exclusively to this medium. At this morning’s panel “What can mobile do for you? A Mobile Marketing Primer,” Chris Murphy, director of digital marketing at adidas USA shared some of his experiences using the mobile device to promote his brand and to sell shoes. The mobile device is key to a young audience, and it seems like more and more marketers are doing it. I had a call this morning with McDonald's on the very topic. And while it is not new, it was good to see some mobile players on the show floor yesterday –the MMA, Mobile Messenger and mobileStorm touting best practices and mobile marketing platforms. For anyone looking for the low down in mobile marketing (excuse my self promotion), check out my special feature on mobile in this week’s issue of DMNews. http://www.dmnews.com/Mobile-rising/article/108808/
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