ad:tech gets mobile

Share this article:
People have been talking about mobile for the past few years, but it seems like there has been a lot more action taking place in the past few months. At ad:tech this year I noticed a lot more mobile vendors exhibiting and a number of panels dedicated exclusively to this medium. At this morning’s panel “What can mobile do for you? A Mobile Marketing Primer,” Chris Murphy, director of digital marketing at adidas USA shared some of his experiences  using the mobile device to promote his brand and to sell shoes. The mobile device is key to a young audience,  and it seems like more and more marketers are doing it. I had a call this morning with McDonald's on the very topic.
And while it is not new, it was good to see some mobile players on the show floor yesterday –the MMA, Mobile Messenger and mobileStorm touting best practices and mobile marketing platforms. For anyone looking for the low down in mobile marketing (excuse my self promotion), check out my special feature on mobile in this week’s issue of DMNews.
http://www.dmnews.com/Mobile-rising/article/108808/
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.

Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...