Direct Line Blog

ad:tech buzzes about the future of TV, while social networks bring more to the table

Share this article:
Ad:tech is as crowded as last year, with tightly packed hallways and show floors at the Hilton New York. The mood is like other ad:Techs as people look once again to the future of advertising, this time in 3.0 versions. Television has been on the lips of many speakers and attendees, as firms like Google and NBC face the future of consumer viewing. Despite asking the questions, no one really seems to have the answers about the future of TV. If NBC were left in charge, consumers would find a new alternative to the TV set and not be so fragmented. If Google were left in charge, consumers will view across devices, with every step being measured. It seems like a new model needs to the way to look to TV 3.0. At ad:Tech San Francisco last April, Joost, the promising new online television network that combines big networks with small productions endlessly and brings it all to consumers with relevant advertising, spoke at a keynote and seemed to say more about the future of advertising on TV than I heard today.

However today did ring in a lot in the way of social advertising as Windows Live Hotmail announced a new application and Facebook, announced Facebook Ads, where businesses can create their own ad pages. Sounds like the latest in advertising is not on TV.

-Dianna Dilworth
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Get Ready, New iPhones Change the Game for Marketers

Get Ready, New iPhones Change the Game for ...

Apple's new gadgets not only feed consumers' insatiable desire for video content, but also cast the spotlight on mobile marketers.

The Dawn of Digital Détente?

The Dawn of Digital Détente?

As the Postal Service gets more digital, Silicon Valley gets more analog. Perhaps it's time for a summit meeting.

Customers for Life?

Customers for Life?

Most marketers say customer loyalty is important, but far more are focused on acquisition, says a Forbes study.