Adsouth Snares $9.6M HealthPlus Work
Adsouth specializes in 30-, 60- and 90-second direct response television spots. Among its better media placements were spots for the OrangeClean and OrangeGlow brand of cleaning products, the Edger painting tool and Shark vacuum cleaner.
Early in January, Zenith Technology Inc. bought Adsouth on terms not disclosed. The acquirer then changed its name to Adsouth.