AdSociety, B2Bworks Form Sales Partnership
AdSociety will have access to B2Bworks' online advertising network of more than 500 business-to-business Web sites spanning 60 vertical industries, including automotive, aviation, aerospace, construction, business, chemical, healthcare, pharmaceutical, manufacturing, technology and human resources. B2Bworks' network receives more than 17 million unique visitors per month.
The deal will provide B2Bworks with access to AdSociety's Pan-Asian network of advertisers across eight Asian cities and its inventory of more than 1,000 narrowband and broadband Web sites. The two companies said they both have experienced growing interest from North American and European marketers to build brands; establish virtual, global trading alliances; and reach international business audiences.
The companies will offer their respective advertisers a range of advertising, branding and customer relationship management services through focused banner campaigns, microsites, newsletters, custom content sponsorships, permission e-mail lists and rich media.