AdSmart Creates Targeted Categories

Share this article:
AdSmart, Andover, MA, an online advertising network of 300 Web sites, announced this week that it has outlined a sales strategy that involves the creation of new divisions within its framework of sites, which should better enable advertising media buyers to target impressions.


It is now offering advertisers options to purchase in the following categories: women, sports, business/finance, technology, travel, automotive, young adults, and its Hispanic division, NetFuerza.


AdSmart will also offer advertisers 20, more targeted groups for additional ad refinement. The groups include males 12-24 years old, adventure sports enthusiasts, affluent consumers, e-commerce and early adopters.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.