AdSmart Creates Targeted Categories

Share this article:
AdSmart, Andover, MA, an online advertising network of 300 Web sites, announced this week that it has outlined a sales strategy that involves the creation of new divisions within its framework of sites, which should better enable advertising media buyers to target impressions.


It is now offering advertisers options to purchase in the following categories: women, sports, business/finance, technology, travel, automotive, young adults, and its Hispanic division, NetFuerza.


AdSmart will also offer advertisers 20, more targeted groups for additional ad refinement. The groups include males 12-24 years old, adventure sports enthusiasts, affluent consumers, e-commerce and early adopters.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.