Adrea Rubin Takes Management of Celebrate Express Files

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Celebrate Express Inc., Kirkland, WA, has selected Adrea Rubin Management Inc. to manage its Birthday Express, Storybook Heirlooms and Great Days Scrolls lists.

Celebrate Express is a provider of celebration products for families with young children. Birthday Express offers 150 children's party themes. Birthday Express carries an array of accessories including activity kits and crafts, costumes, personalized banners and distinctive favor-filled boxes.

The average age of these buyers ranges from 25 to 45, and the average household income surpasses $100,000. They spend an average of $85 on each order, and all pay with credit card. This file is comprised of 775,287 individuals at $100/M.

Storybook Heirlooms provides specialty apparel for young girls, with a focus on age-appropriate occasion dresses. Customers also can choose from a variety of beautifully coordinated accessories, and many styles feature special mother-daughter matching dress sets.

The average age of these buyers ranges from 35 to 45, and the average household income exceeds $100,000. They spend an average of $100 on each order, and all pay with credit card. This file is comprised of 64,695 individuals at $110/M.

Great Days Scrolls sells personalized scrolls that feature important events that took place on a specific date in history. Buyers are a unique blend of self and gift buyers for events ranging from children's birthdays to baby and wedding showers. Average household income exceeds $65,000, and 80 percent have two or more children in the household. All pay with credit card. There are 29,238 individuals in this file at a base price of $90/M.

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