Adrea Rubin Snares Figi's Files

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Adrea Rubin Management Inc., New York, announced its appointment yesterday as list manager for the Figi's catalog files from Figi's Inc., a division of Crosstown Traders Inc.


The Figi's Fancy Food & Gift Buyers file has 1.5 million primarily female buyers of food items such as cheeses, smoked meats, chocolate, nuts and snacks as well as gift items.


The Figi's Gift Gallery file has 139,500 mostly female buyers from this specialty gift catalog containing collectibles and personalized items.


Selections on the Figi's files include geography, gender, recency, multi-buyers, dollar, payment type, Internet buyers at postal address, product and change of address. The base price on each file is $95/M.


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