Adrea Rubin releases Activitytracker lists

Share this article:

Adrea Rubin introduced the Activitytracker files to the market May 18.

The files identify consumers who have taken a direct mail action in the past 30 days. These activities include credit card issuance, credit card use, new moves, mortgage refinances and mail order purchases.

The 12,690,372-universe masterfile begins at $65/M.

There is also an Activitytracker Age 50+ Masterfile with a universe of 3,646,509, available beginning at $77/M.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.