Adrea Rubin releases Activitytracker lists

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Adrea Rubin introduced the Activitytracker files to the market May 18.

The files identify consumers who have taken a direct mail action in the past 30 days. These activities include credit card issuance, credit card use, new moves, mortgage refinances and mail order purchases.

The 12,690,372-universe masterfile begins at $65/M.

There is also an Activitytracker Age 50+ Masterfile with a universe of 3,646,509, available beginning at $77/M.

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