Adrea Rubin introduced the Activitytracker files to the market May 18.
The files identify consumers who have taken a direct mail action in the past 30 days. These activities include credit card issuance, credit card use, new moves, mortgage refinances and mail order purchases.
The 12,690,372-universe masterfile begins at $65/M.
There is also an Activitytracker Age 50+ Masterfile with a universe of 3,646,509, available beginning at $77/M.
KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. ...
Silo-ization is a silent killer. It destroys the most effective factor in marketing: people.
Yogurt purveyor Dannon is using IBM's cloud-based predictive analytics to enhance its forecasting abilities.
Leveraging Big Data for better prospecting and improved conversion rates.
