Adrea Rubin releases ActivityTracker data file to market

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Adrea Rubin Management has released the ActivityTracker Telemarketing Masterfile to the market.

The file identifies consumers who have taken an action in the past 30 days, indicating increased direct mail responsiveness. Such actions include, but are not limited to, credit card insurance, credit card use, new moves, mortgage refinances and mail order purchases.

Forty-seven percent of the list's members identify themselves as male.

The 610,687-universe list begins at $65/M.

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