Adrea Rubin Gets Beauty Buyers

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Adrea Rubin Management Inc., New York, announced its appointment Friday as list manager for the Yves Rocher catalog file of 426,800 last-12-month buyers.


Yves Rocher buyers purchase beauty and personal-care items such as makeup, fragrances, skin- and hair-care products, bath items, candles and accessories. The file is 83 percent female with an average age of 45, average household income of $35,000 and average unit of sale of $38.


Selections on this list include geography, recency, gender, dollar, multi-buyers, age, deferred billing and method of payment. The source of the buyers is 60 percent direct mail and 40 percent insert media. The file has a base price of $95/M.


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