Adrea Rubin Collects 3 Insert ProgramsAdrea Rubin Management Inc. was named manager for three insert media programs, the New York company said yesterday.
The Paradise Galleries blow-in program offers 5.8 million insert opportunities for 2005 with a cost of $35/M. Paradise Galleries buyers purchase porcelain dolls and other collectibles. They are mostly female and have an average unit of sale of $60.
The Collections Etc. blow-in program has 4 million opportunities monthly and costs $35/M.
The Collections Etc. package insert program offers about 4 million inserts for 2005 and has a price of $60/M.
Collections Etc. buyers purchase low-price merchandise such as gift items, home décor and collectibles. They are 90 percent female and have an average order of $50.
Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters