Adrea Rubin and Specialists Marketing Services team up

Share this article:
Two list marketing companies – Adrea Rubin Marketing and Specialists Marketing Services – have partnered to offer proprietary lead generation services for insurance companies. The partnership combines Specialists' lead generation expertise and technology with Adrea Rubin Marketing's insurance marketing experience.

Adrea Rubin, CEO of Adrea Rubin Marketing, told DMNews that the partnership would consist of “leveraging both [parties] contacts… and Specialists' propriety resources, such as their technology.”

“We're excited about it,” she said. “If two companies have particular strengths, it makes good sense to partner." 

Lon Mandel, president and CEO of Specialists, said the program would benefit Specialist's list owners, as well as brokerage and management clients of Adrea Rubin. He was traveling and unavailable for comment but released a statement: “We are delighted to bring our knowledge and skill as lead generation developers to insurance marketers who have been hard pressed to balance the metrics in this channel.”

Rubin has also undertaken a rebranding of her firm in order to emphasize diversity in the company's consulting expertise in lead generation and all forms of online and offline marketing, while still demonstrating its roots in data.

The rebrand includes a new logo and website to be launched in the coming months.

“The industry is changing fast,” Rubin said. “The time is right for rebranding. Data is changing… it's become a consumer choice world.”

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.