Adrea Rubin Adds Custom Direct Enhanced File

Share this article:
Adrea Rubin Management Inc. said Friday that it now manages the Custom Direct Enhanced Master File.


The master file has 3 million last-12-month buyers of checks from Artistic Checks, Check Gallery, Image Checks and Styles Super Checks. These buyers spend $20 to $40 per order, and 68 percent are female.


The file is selectable by recency, geography, product and gender. Acxiom Infobase provides the enhanced selects including age, income, presence/age of children, marital status, homeowner, length of residence, credit card, mail-order buyer, ethnicity and lifestyle categories. The base price is $85/M.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.