Adobe

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

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The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.

App of the Week: Adobe Connect Mobile

App of the Week: Adobe Connect Mobile

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The app lets users host or join online meetings via smart phones or tablets.

What Richard Sherman Can Teach Us About Brand Marketing

What Richard Sherman Can Teach Us About Brand Marketing

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See how the Seattle Seahawks cornerback recovered his brand after a controversial interview caused a social media whirlwind.

How Marketers Can Reinvent Their Corporate and Personal Brands

How Marketers Can Reinvent Their Corporate and Personal Brands

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Evolving a marketing department requires individual and corporate changes.

Marketing's Triple Threat: Personalization, Mobile, and the Cloud

Marketing's Triple Threat: Personalization, Mobile, and the Cloud

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Adobe introduces new solutions and services for its Marketing Cloud at its 2014 Summit.

Just How Good a Digital Campaign Manager Are You?

Just How Good a Digital Campaign Manager Are You?

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Twenty minutes on Adobe's cool new Web assessment tool will give you an idea—and a colorful pie chart!

Moleskine and Adobe Strike the Right Note

Moleskine and Adobe Strike the Right Note

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The companies use targeted direct mail to showcase global student creativity via a mutually beneficial partnership between brand, agency, and vendor.

Don't Disrupt—Get Relevant With Advertising

Don't Disrupt—Get Relevant With Advertising

Native advertising captivates customers by selling in context.

Adobe Targets Tomorrow's Creatives Today

Adobe Targets Tomorrow's Creatives Today

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Adobe's global integrated campaign encourages big ideas and provides professional opportunities to students around the world.

No B.S.—Communicate in a way clients understand

No B.S.—Communicate in a way clients understand

Marketers should spend more time learning about their customers and less time inhaling the sweet smoke of their own overcooked, overdone marketing slang.

Digital marketing mastery in the B2B world

Digital marketing mastery in the B2B world

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Creating buzz and building engagement in the B2C world takes many forms. In B2B, it's all about content marketing.

News flash: Adobe Symposium contained no news

News flash: Adobe Symposium contained no news

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I hit Adobe's Digital Marketing Symposium ready to cover the news. Unfortunately, there was no news to cover.

Facebook marketing tweaks make impact

Facebook marketing tweaks make impact

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While Facebook's and Twitter's recent changes caught some marketers off guard, others are embracing them and getting creative.

New technology and digital experience make temporary retail stores really pop

New technology and digital experience make temporary retail stores really pop

Marketers are elevating their pop-up store strategy, as the concept of the temporary store matures.

Adobe: Tablet users spend 54% more than smartphone shoppers

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Tablet users who visited e-commerce websites in 2011 spent 54% more per purchase than smartphone visitors and 21% more than desktop or laptop visitors, according to a Jan. 19 report by Adobe Systems.

Study: U.S. search spend up 14%

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U.S. marketers spent 14% more money on search advertising in the fourth quarter of 2011 than they did during the prior year's final quarter, according to a study by digital marketing firm Efficient Frontier.

Yahoo can buy itself back into the display market

Yahoo can buy itself back into the display market

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I don't begrudge new Yahoo CEO Scott Thompson deflecting questions about Yahoo's display advertising prospects (even though he must have brainstormed his options considering talks with Yahoo began in November). But that doesn't mean I can't enjoy a little fun and project some possibilities.

Apple taps new head of iAd

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Apple hired Todd Teresi to head its iAd business, according to reports.

Adobe to acquire Efficient Frontier

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Adobe Systems Inc. has agreed to acquire digital marketing firm Efficient Frontier, the company said on Nov. 30. The acquisition is expected to close during the first quarter of Adobe's 2012 fiscal year. Terms of the deal were not disclosed.

Digital marketers must prioritize content over platforms, says Eisner: Adobe Omniture Summit 2011

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Digital marketers must connect consumers with high-quality content to generate new revenue channels, said Michael Eisner, former chairman and CEO of The Walt Disney Co., at the Adobe Omniture Summit 2011 on March 9.

Social media marketers must go beyond tracking for better ROI: Adobe Omniture Summit 2011

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Marketers must do more than track Twitter followers and Facebook fans to achieve results from their social media marketing, said Carmen Sutter, senior director of data services at Warner Music Group, at the Adobe Omniture Summit 2011 on March 9.

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