Adobe's global integrated campaign encourages big ideas and provides professional opportunities to students around the world.
Marketers should spend more time learning about their customers and less time inhaling the sweet smoke of their own overcooked, overdone marketing slang.
Creating buzz and building engagement in the B2C world takes many forms. In B2B, it's all about content marketing.
I hit Adobe's Digital Marketing Symposium ready to cover the news. Unfortunately, there was no news to cover.
While Facebook's and Twitter's recent changes caught some marketers off guard, others are embracing them and getting creative.
Marketers are elevating their pop-up store strategy, as the concept of the temporary store matures.
Tablet users who visited e-commerce websites in 2011 spent 54% more per purchase than smartphone visitors and 21% more than desktop or laptop visitors, according to a Jan. 19 report by Adobe Systems.
U.S. marketers spent 14% more money on search advertising in the fourth quarter of 2011 than they did during the prior year's final quarter, according to a study by digital marketing firm Efficient Frontier.
I don't begrudge new Yahoo CEO Scott Thompson deflecting questions about Yahoo's display advertising prospects (even though he must have brainstormed his options considering talks with Yahoo began in November). But that doesn't mean I can't enjoy a little fun and project some possibilities.
Apple hired Todd Teresi to head its iAd business, according to reports.
Adobe Systems Inc. has agreed to acquire digital marketing firm Efficient Frontier, the company said on Nov. 30. The acquisition is expected to close during the first quarter of Adobe's 2012 fiscal year. Terms of the deal were not disclosed.
Digital marketers must connect consumers with high-quality content to generate new revenue channels, said Michael Eisner, former chairman and CEO of The Walt Disney Co., at the Adobe Omniture Summit 2011 on March 9.
Marketers must do more than track Twitter followers and Facebook fans to achieve results from their social media marketing, said Carmen Sutter, senior director of data services at Warner Music Group, at the Adobe Omniture Summit 2011 on March 9.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.