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Adobe: Tablet users spend 54% more than smartphone shoppers

Dianna Dilworth January 18, 2012

Tablet users who visited e-commerce websites in 2011 spent 54% more per purchase than smartphone visitors and 21% more than desktop or laptop visitors, according to a Jan. 19 report by Adobe Systems.

Study: U.S. search spend up 14%

Tim Peterson January 13, 2012

U.S. marketers spent 14% more money on search advertising in the fourth quarter of 2011 than they did during the prior year's final quarter, according to a study by digital marketing firm Efficient Frontier.

Yahoo can buy itself back into the display market

Tim Peterson January 09, 2012

I don't begrudge new Yahoo CEO Scott Thompson deflecting questions about Yahoo's display advertising prospects (even though he must have brainstormed his options considering talks with Yahoo began in November). But that doesn't mean I can't enjoy a little fun and project some possibilities.

Apple taps new head of iAd

Tim Peterson January 05, 2012

Apple hired Todd Teresi to head its iAd business, according to reports.

Adobe to acquire Efficient Frontier

Tim Peterson November 30, 2011

Adobe Systems Inc. has agreed to acquire digital marketing firm Efficient Frontier, the company said on Nov. 30. The acquisition is expected to close during the first quarter of Adobe's 2012 fiscal year. Terms of the deal were not disclosed.

Digital marketers must prioritize content over platforms, says Eisner: Adobe Omniture Summit 2011

Tim Peterson March 10, 2011

Digital marketers must connect consumers with high-quality content to generate new revenue channels, said Michael Eisner, former chairman and CEO of The Walt Disney Co., at the Adobe Omniture Summit 2011 on March 9.

Social media marketers must go beyond tracking for better ROI: Adobe Omniture Summit 2011

Tim Peterson March 10, 2011

Marketers must do more than track Twitter followers and Facebook fans to achieve results from their social media marketing, said Carmen Sutter, senior director of data services at Warner Music Group, at the Adobe Omniture Summit 2011 on March 9.