Adknowledge Files for IPO

Share this article:
Adknowledge, Palo Alto, CA, a provider of ad management and analytic services for marketers, announced this week that it has filed a registration statement with the Securities and Exchange Commission for an initial public offering of its common stock, which has not yet been valued.


It is being led by J.P. Morgan & Co., Banc Boston Robertson Stephens Inc., and Volpe Brown Whelan and Co., LLC.


The company will use the money it makes to reinvest in recruiting new employees and investing in businesses complementary to its own.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.