Adknowledge Files for IPO

Share this article:
Adknowledge, Palo Alto, CA, a provider of ad management and analytic services for marketers, announced this week that it has filed a registration statement with the Securities and Exchange Commission for an initial public offering of its common stock, which has not yet been valued.


It is being led by J.P. Morgan & Co., Banc Boston Robertson Stephens Inc., and Volpe Brown Whelan and Co., LLC.


The company will use the money it makes to reinvest in recruiting new employees and investing in businesses complementary to its own.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.