AdForce Launches New Banner Ad TechnologyAdForce this week launched a new interactive banner creation service labeled AdForce Promotions 2.0. The new service allows advertisers to create banners that serve a pop-up promotion when clicked on, as opposed to traditional banners that link users to a Web site.
The digital promotions created by AdForce Promotions 2.0 may be created as a coupon, sweepstakes offering, lead generation offer or survey. Marketers using the service can determine what will occur after the offer has been completed, enabling the creation of follow-up offers that match the user's initial actions or requests.
AdForce Promotions 2.0 also tracks the results of its promotions and provided advertisers with reports detailing the number of "pop-ups" and click-through rates by date and over a daily, weekly, monthly or campaign lifetime period.