Address Guardian Collecting Mail Sent to the Deceased

Share this article:
Address Guardian will collect 10,000 pieces of direct mail by Oct. 15 sent to people who have died to support its claim that mail goes to nearly 17 million deceased people each year, Address Guardian said yesterday.


Address Guardian said it is asking families who receive solicitations for the deceased to send them in. The company plans to compile the results and bring them to the annual Direct Marketing Association conference Oct. 19-23.


It will reach out to consumers to promote the campaign in several ways. Jim Veilleux, president of Address Guardian, said it will use word of mouth and PR. It also will post notices on Web-based forums and discussion groups related to issues involving seniors, privacy, grief support and hospice organizations.


Address Guardian said consumers who want the deceased addressee to be added to its marketing suppression database should indicate that, along with the name and city of the funeral home (for verification), when they mail in their solicitations. Address Guardian said it will add the listing for free and distribute it to mailing list companies who have agreed to use the service.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.