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Should marketers spend more on social and mobile than email in 2012?

February 06, 2012

Mobile and social vs. email: Where should marketers spend their limited dollars this year? It's a question that's top-of-mind for many marketers out there — and that's why we asked you. Thanks to everyone who wrote in. Make sure to check out the Reader Response page in the upcoming issue. You might just see your name in print.
 

Study: U.S. search spend up 14%

January 13, 2012

U.S. marketers spent 14% more money on search advertising in the fourth quarter of 2011 than they did during the prior year's final quarter, according to a study by digital marketing firm Efficient Frontier.
 

Mobile marketing to 'explode' in 2012

January 12, 2012

Mobile marketing and related ad spending will grow significantly this year, predicted Bruce Biegel, managing director of the Winterberry Group, a marketing consulting company, during a Direct Marketing Club of New York (DMCNY) presentation on Jan. 12.
 

Online ads expected to thrive in 2012

January 01, 2012

Media services companies ZenithOptimedia and GroupM softened their independent global ad spending predictions for 2012 in forecasts released in early December. MagnaGlobal, a unit of advertising giant Interpublic, also cut its global advertising forecasts for 2011 and 2012, citing a "worsening economic outlook." But with positive effect of quadrennial events, such as the Summer Olympics, European soccer championship and U.S. presidential elections, will there still be some winning channels?
 

ZenithOptimedia, GroupM soften global ad spend predictions

December 05, 2011

Media services companies ZenithOptimedia and WPP's GroupM have softened their independent global ad spending predictions for 2012 in forecasts released Dec. 5.
 

Report: Local social media ad spending to hit $2.3 billion by 2015

November 14, 2011

U.S. local social media advertising spending will increase from $400 million in 2010 to $2.3 billion by 2015, according to a report released by research firm BIA/Kelsey on Nov. 14.
 

Does mobile advertising merit $1.8 billion in 2012?

October 31, 2011

U.S. mobile ad spending will jump by 47% to hit $1.8 billion in 2012, according to estimates from eMarketer.
 

MagnaGlobal lowers 2012 ad forecast

October 14, 2011

Media firm MagnaGlobal lowered its ad revenue forecast for 2012, warning that traditional direct marketing, notably direct mail, will continue to be challenged by postal issues and the growth of digital media because of continued weakness in the U.S. economy.
 

ZenithOptimedia revises down 2011 global ad spending forecast

October 05, 2011

ZenithOptimedia has revised down its 2011 global advertising spending forecast by half a percentage point due to slower economic recovery in developing markets and continued fears of a double-dip recession. Still, total ad investment for this year is expected to grow 3.6% to $466 billion, up from $450 billion last year, with digital media continuing to drive growth.
 

Direct marketing spending to hit $163 billion in 2011: DMA 2011

October 03, 2011

Marketers will spend $163 billion on direct marketing in 2011, a 5.6% increase compared with last year, according to a report released by the Direct Marketing Association (DMA) on Oct. 2.
 

US online ad revenue up 23% in first half of 2011: IAB

September 29, 2011

U.S. online advertising revenue grew by 23% year-over-year to $14.9 billion in the first half of 2011, according to a report released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) on Sept. 28.
 

ZenithOptimedia downgrades 2011 ad spend forecast

July 13, 2011

ZenithOptimedia softened its global and US ad spending predictions for this year in forecasts released July 13. The media services company predicted that US advertisers will increase spending 2.1% to $165 billion this year, down from its April forecasted growth of 2.5%. The firm also predicted global ad spending will grow 4.1% to $471 billion in 2011, down 1% from its April predictions.
 

MagnaGlobal shrinks 2011 direct revenue forecast

June 16, 2011

Direct media advertising revenue will increase by 0.5% this year, according to media firm MagnaGlobal's revised forecast for 2011. The firm had predicted in April that the category would grow by 0.8% this year. It downgraded projected growth for direct mail from a 1.1% increase to 0.2%. MagnaGlobal also downgraded its overall US ad revenue forecast from 3.1% growth to 2.9% growth.
 

Direct media ad revenue 'to struggle' this year: MagnaGlobal

April 18, 2011

Revenue from direct media advertising will grow by 0.8% this year, a 0.7% increase compared with 2010, according to the "US Media Advertising Revenue Forecast" from MagnaGlobal, a media firm. Direct media, which the firm defined as Internet Yellow Pages, paid search, lead generation, print directories and direct mail, will perform more poorly than mass media for a second consecutive year.
 

Global ad spend recovery weakened by Japan, Middle East: ZenithOptimedia

Mark Banham, MediaWeek April 11, 2011

ZenithOptimedia has downgraded its global ad spend forecast from 4.6% growth this year to 4.2%, in the light of the "devastating earthquake" in Japan and the political turmoil in the Middle East playing out on the world stage.
 

Tech marketers favor branded content sites over search, networks

Ben Comer December 17, 2010

Technology marketers plan to put more than half of the budget into digital in 2011. They'll also favor branded content sites over other media, according to a survey from the International Data Group, a technology media, events and research company.
 

ZenithOptimedia, Group M predict robust online ad spending growth

Mercedes Cardona December 06, 2010

Ad spending forecasts from ZenithOptimedia and Group M are calling for healthy growth in 2011, especially in digital advertising, despite the spotty economic recovery in the US.
 

ZenithOptimedia ups global ad spending forecast

Mercedes Cardona October 18, 2010

Global advertising spending continues to improve, even among print media, but television and the Internet are still leading the industry out of the recession, according to a revised forecast from ZenithOptimedia.
 

US ad spending to rise 2.8% this year: Kagan

Jacqueline Renfrow September 08, 2010

The US advertising market is on the mend in 2010, according to a study from SNL Kagan, a media and advertising sector intelligence firm.
 

Online ad spending to increase 14% in 2011: Borrell Associates

Mercedes Cardona August 24, 2010

Advertising spending will show healthy growth next year, according to a forecast from research firm Borrell Associates. However, the real standout will be the online sector, which will grow nearly three times faster, thanks to targeted media and promotions.
 

Global ad spend to jump 4.5% in 2010: GroupM

June 24, 2010

Global ad spending will increase 3.5% this year to $451 billion and 4.5% in 2011 to $471 billion, according to a forecast from media investment firm GroupM. Six months ago, the WPP Group-owned firm predicted only 1% growth for this year.
 

US ad spending jumps 5.1% in Q1: Kantar Media

May 26, 2010

Total US advertising expenditures increased 5.1% year-over-year in the first quarter of 2010, totaling $31.3 billion in the period, according to marketing research firm Kantar Media.
 

ZenithOptimedia improves ad spending outlook

April 07, 2010

ZenithOptimedia upgraded its global advertising spending forecast for this year, 2011 and 2012, predicting total increases of 2.2%, 4.1% and 5.3%, respectively. The agency also predicted that Internet advertising will continue to take a greater portion of ad expenditures for the next three years.
 

Ad spending to stabilize in 2010, online to lead the way

December 08, 2009

Advertising spending forecasts for next year represent the first glimmer of hope that the ad market will finally stabilize after an unprecedented downturn. Three leading industry prognosticators weighed in with predictions for next year: ZenithOptimedia said advertising spending will grow globally by 0.9% in 2010 to nearly $448 billion; GroupM predicted similar growth (0.8%) to $448 billion; and Magna Global had a more optimistic prediction of a 6% global advertising increase to $380 billion.
 

Retailers up ad spend from dismal 2008

November 10, 2009

'The Wall Street Journal' had some good news for the ad industry this week, reporting that retailers including Target, Wal-Mart, Kmart and the Gap are boosting their holiday ad spending above last year's levels.
 

US ad spending down 14% in first half, but FSIs and Internet see gains

September 16, 2009

Total measured advertising spending during the first half of this year dropped 14.3% to $60.9 billion, compared with the same period in 2008, according TNS Media Intelligence. The data, released September 16, also reveals ad spending during the second quarter was down 13.9% compared to the same period of last year, representing its fifth consecutive quarter of year-over-year declines.
 

Digital Insider: Is Microsoft really making an impact against Google?

July 20, 2009

The launch of Bing in June was Microsoft's latest volley in the battle for market share against Google. But it is working? According to a new report from search optimization firm SearchIgnite, not yet. Bing has had little impact on Microsoft's share of U.S. paid search advertising in the second quarter of 2009, the study found. In fact, Microsoft's search has remained at 6% of the ad pie, where is has been for years, according to the report.