Ad Serving & Ad Networks

Q&A: Don Kennedy, SVP of network sales, AOL Advertising

Q&A: Don Kennedy, SVP of network sales, AOL Advertising

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Don Kennedy, SVP of network sales at AOL Advertising, discusses how advertisers are dealing with oversaturation in the display advertising landscape and how online publishers are dealing with remnant inventory challenges.

ZenithOptimedia improves ad spending outlook

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ZenithOptimedia upgraded its global advertising spending forecast for this year, 2011 and 2012, predicting total increases of 2.2%, 4.1% and 5.3%, respectively. The agency also predicted that Internet advertising will continue to take a greater portion of ad expenditures for the next three years.

Data optimization drives media buy

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Marketers have gone beyond using data to inform segmentation strategy. A combination of data now influences display ad buys across ad networks. "Display is broken, and it has to evolve if it is going to work," said John Giuliani, chairman and CEO of Dotomi. "The idea of Display 2.0 is about optimizing the ad and making it more relevant through data."

Adknowledge acquires Super Rewards

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Adknowledge announced July 22 it has acquired KITN Media, owner of Super Rewards, a virtual currency platform for online games and social network applications. Terms of the deal were not disclosed, but Scott Lynn, CEO of Adknowledge said this deal, its sixth acquisition in two years, is its largest acquisition to date. The Kansas City, Mo-based ad network said the deal combines the KITN's Super Rewards platform with Adknowledge's technology expertise, deep pockets and reach to enable it to offer a full set of social advertising solutions to advertisers.

Q Interactive nabs Postmaster Direct

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Q Interactive, a performance-based advertising network, announced on July 7 it acquired Postmaster Direct, a double opt-in permission-based e-mail marketing company, from Authentic Response, a market research and lead generation company spun off by Return Path in October 2008. Terms of the deal were not disclosed.

Internet marketers, Web publishers, privacy groups eye House BT hearings

Internet marketers, Web publishers, privacy groups eye House BT hearings

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The battle over behavioral targeting legislation continued Thursday when members of the House Energy and Commerce Subcommittee on Communications, Technology, and the Internet met with the Commerce, Trade, and Consumer Protection Subcommittee.

Associated Press moves into digital ad business

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The Associated Press is getting into the ad business. At a media event in New York on Thursday, the nonprofit news organization presented ad agencies, members of the media and technology professionals with its new approach to selling ads across various multimedia platforms.

Appozite launches CheapTweet Stores

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Social and e-commerce service provider Appozite has launched CheapTweet Stores, an extension of the company's existing CheapTweet service. DealTaker.com, Overstock.com and VacationRentals.com are partners in the initial launch of the platform, which aggregates Tweets with promotional offers under a company-specific header.

Microsoft's click fraud suit applauded by Internet advertisers

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The impact of Microsoft's lawsuit against a trio suspected of carrying out a massive click fraud scam remains to be seen, but experts who follow online advertising welcomed the action and voiced hope that the case would deter people who routinely manipulate clicks on Web ads.

Publishers Clearing House debuts mobile site for iPhone

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The Publishers Clearing House Online Network has launched a new mobile site for the iPhone and iPod Touch devices. The new mobile site, at www.pch.com/iphone, lets visitors enter the Publisher's Clearing House Sweepstakes once per day.

Engagement metrics evolve beyond CTR along with Web display ad technologies

Engagement metrics evolve beyond CTR along with Web display ad technologies

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The New York Times ran an article on May 31 titled "Put ad on Web. Count clicks. Revise."

BT providers punch up data capabilities with new platform

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AudienceScience is one of the first behavioral targeting companies to start using CoreMetrics' new AdTarget platform. AdTarget syndicates data about Web site visitors across ad networks and products. The information is then integrated into the behavioral targeting platforms of ad serving companies like AudienceScience, allowing them to create personalized display ads in real time for online consumers.

IAB: Internet advertising drops by 5% in Q1 2009

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In the first quarter of 2009, Internet advertising dropped 5%, to $5.5 billion, when compared to the same quarter last year, according to the the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers.

Does your digital strategy need an app?

Does your digital strategy need an app?

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On May 26, Nokia launched its Ovi Store, an online software and content repository, to an estimated 50 million Nokia device owners worldwide.

AOL Food debuts "Summer Grilling"

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AOL Food, a division of AOL's publishing unit MediaGlow, has teamed up with advertiser Frito Lay's Stacy's Pita Chips product to launch a new summer program, called "Summer Grilling," which offers consumers summer recipes. The series, published at food.aol.com, will feature an editorial gallery of recipes that feature Stacy's Pita Chips products.

New Microsoft engine Bing vies for SEM share

New Microsoft engine Bing vies for SEM share

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On June 3, Microsoft will replace Microsoft Live Search with its new search engine, Bing. The new portal, which the company describes as a "decision engine," emphasizes categorization and depth in search results in an attempt to compete with Google for market share and, subsequently, ad dollars.

The impact of June's digital TV transition

The impact of June's digital TV transition

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On June 13, 2009, television stations will begin broadcasting digital over-the-air signals, which will change the way that consumers receive television broadcasting from analog to digital.

ISP-level behavioral targeting stands in the spotlight

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The issues surrounding behavioral targeting moved front and center last week with the news that ISP-level targeting firm NebuAd had effectively shuttered operations in the U.S, though to many the closure came as no surprise, thanks to the scrutiny surrounding their practices.

The new targeting: Combining user profile and interaction data for more effective engagement

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Online ad targeting has come a long way, but where is it going? Getting your message to the most appropriate, relevant and intended audience is critical for the effectiveness of a campaign. Traditional online ad targeting models - behavioral, contextual and geographic - are struggling to generate maximum response from their campaigns.

Dealerships and franchises face unique search marketing challenges

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When it comes to implementing paid search campaigns, good management and coordination is everything. But for companies with a large number of local franchises or dealerships, organizing and optimizing pay-per-click advertising can be even more complex.

IAB releases first official click measurement guidelines

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The Interactive Advertising Bureau (IAB) announced the release today of the first official click measurement guidelines, which are meant to help the online advertising industry combat click fraud. The guidelines were agreed upon by key industry leaders to help ensure that advertisers only pay for legitimate clicks.

New study from iProspect highlights relationship between search and display

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Search agency iProspect released a new study today, based on a survey commissioned by Forrester Consulting, which highlights the symbiotic relationship between search and display advertising. Almost as many people, the study says, perform a search around a company or product in a browser after seeing a display ad as click on the ad itself.

Study finds more brands turning to ad networks

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The third annual Ad Network Study from Collective Media, which was released today and surveyed more than 500 marketers, finds that more brand advertisers - over 70% of those queried - are adopting ad networks for their display media needs.

AOL's Coleman replaced by former Google exec after only weeks in office

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AOL's Platform-A president Greg Coleman is leaving AOL after only a couple of months in the position, as part of big changes at AOL since Tim Armstrong replaced Randy Falco as chairman/CEO less than a month ago. Coleman's dismissal comes after Time Warner reported a 7% decline in revenues in the first quarter of 2009, which it attributed largely to decreases at the AOL publishing and filmed entertainment segments, offset partially by an increase at the networks segment.

Univision offers new online ad platform

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Spanish-language media company Univision has launched a new advertising platform for its digital division, Univision Interactive Media Inc. The platform is powered by AdReady for Publishers. Univision Interactive Self-Service is a self-service display advertising platform that allows marketers to plan and create online campaigns, which will run on Univision.com and its partner Web sites.

Digg's Rose shares insight on monetizing UGC: ad:tech SF

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Kevin Rose, founder and chief architect of community content-ranking site Digg, shared his thoughts on how user-generated content can be monetized and used to engage consumers during this morning's ad:tech San Francisco keynote. Evan Hansen, editor-in-chief of Wired.com, interviewed the entrepreneur. Rose said that his site, which was largely founded to democratize content online, was now seeking to create a way for consumers to respond directly to advertisers about products and promotions.

New ad networks target different segments of the market

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This week saw the launch of three new ad networks - the Publishers Clearing House Online Network, the AutoTrader.com Access and Madison Logic's LeadFocus, an ad network for lead generation.

Acxiom and Privo to create "Do Not Contact" registry for children

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Acxiom Corp. has teamed up with Privacy Vaults Online Inc. (Privo) to create a do-not-contact online registry for children. The Protect My Child Registry is slated to go live by third quarter 2009. It combines Acxiom's identity management and data assets with Privo's online youth registration and parental permission tools to allow parents to create "do not contact" profiles for registered children.

ABCSearch rebrands as Advertise.com

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Internext Media Corp-owned pay-per-click (PPC) search network ABCSearch has acquired Advertise.com. Now, all of ABCSearch's services will be transitioned under the Advertise.com Inc. brand. Over the next six months, the company will be rolling out new technologies to provide multiple integrated programs, including PPC, local and contextual targeting, as well as display ads.

ReachLocal offers SMBs local ad platform

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Local online marketing company ReachLocal has launched ReachLocal Xchange, an ad technology platform, whose anchor publishers are the Fox Audience Network and Ask Sponsored Listings—Ask.com's paid search ads.

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