Ad-Recall Study May Already Be Forgotten

An ad-recall study released by the Cabletelevision Advertising Bureau, New York, found that unaided recall of 30-second commercials is twice as strong with consumers than unaided recall of 15-second commercials.

The study also found that spots shown during a program's first commercial break and spots shown during shorter commercial breaks have a much higher recall.

The study was conducted last April by Nielsen Media Research, New York, and was based on 17,200 random telephone interviews conducted with people age 18 and older.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions