Ad-Recall Study May Already Be Forgotten

Share this article:
An ad-recall study released by the Cabletelevision Advertising Bureau, New York, found that unaided recall of 30-second commercials is twice as strong with consumers than unaided recall of 15-second commercials.


The study also found that spots shown during a program's first commercial break and spots shown during shorter commercial breaks have a much higher recall.


The study was conducted last April by Nielsen Media Research, New York, and was based on 17,200 random telephone interviews conducted with people age 18 and older.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.