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 Ad Networks

Yahoo to limit DSP access to inventory

December 01, 2011

Yahoo will limit demand side platforms' (DSP) access to Yahoo Network Plus inventory on the company's Right Media Exchange (RMX) beginning in January, said Seth Dallaire, Yahoo's VP of sales, on Dec. 1.
 

Q&A: Don Kennedy, SVP of network sales, AOL Advertising

November 21, 2011

Don Kennedy, SVP of network sales at AOL Advertising, discusses how advertisers are dealing with oversaturation in the display advertising landscape and how online publishers are dealing with remnant inventory challenges.
 

CityGrid Media extends agreement with Infogroup

September 09, 2011

IAC subsidiary CityGrid Media has renewed its contract with Infogroup to provide approximately 15 million local business-database files to publishers in the CityGrid advertising network.
 

Apple backs off mobile tracking

August 22, 2011

Apple has discouraged mobile app developers from using a feature that enables mobile ad networks to target ads, according to TechCrunch's Erick Shonfeld.
 

Mobile carriers, card companies could be double-trouble for ad networks

July 18, 2011

If I'm a Visa executive, I'm looking at the mobile carriers as though they're my university-mandated college roommate who's not really my style but brought the min-fridge: "Hey, buddy, I'll grab the beer."
 

Predictions for media buying in 2011

John Shelton, CEO/president, Strata November 22, 2010

2010 will be remembered as a year that eliminated any doubts as to the viability and longevity of digital media.
 

Harrah's launches in-resort digital ad network

November 04, 2010

Harrah's Entertainment launched a digital advertising network in its resorts this week with Reach Media Group.
 

Open Book Video partners with Lotame for audience data platform

August 23, 2010

Open Book Video, a digital video ad network, launched August 23 after partnering with marketing technology company Lotame last week to provide publishers and advertisers with access to its audience data platform.
 

Marketers to experiment through this year: Razorfish

May 24, 2010

Marketers will continue to experiment with digital channels throughout this year, according to the sixth annual Razorfish Outlook Report. The study also noted that Razorfish clients invested 45% of their media spend last year into vertical properties, such as search, ad networks and portals.
 

Privacy groups want FTC to investigate advertisers' use of digital data

April 08, 2010

Consumer advocacy groups the Center for Digital Democracy (CDD), US PIRG and the World Privacy Forum filed a complaint with the Federal Trade Commission on April 8, asking it to investigate consumer privacy threats from data-targeting auctions and online exchange marketplaces.
 

Sharp turns on integrated effort highlighting TV technology

March 19, 2010

Sharp Electronics is rolling out an integrated campaign to support its upcoming Aquos line of televisions. The company's agency of record, McGarryBowen, created the effort, which has e-mail, display, online video, paid search, social media, print and TV elements.
 

AppNexus launches real-time ad management platform with eBay as client

March 16, 2010

AppNexus, a Web advertising start-up founded last year by veterans of DoubleClick and Yahoo's Right Media Exchange, launched an advertising platform March 15. EBay, the company's beta client since last year, is using it to streamline its approach to ad buying.
 

Yahoo announces pilot program for demand side publishers

March 16, 2010

Media buying can be a fragmented mess and Yahoo is trying to fix this.
 

24/7 Real Media integrates service with Omniture tool

March 09, 2010

24/7 Real Media has partnered with Omniture to update its Open AdStream Web ad management platform, and integrate it with Omniture's SiteCatalyst tool. The goal of the integration, effective March 9, is to make ad buying more targeted for publishers and advertisers by combining analytics and ad serving.
 

Citysearch debuts local content, ad network

February 01, 2010

Citysearch has launched CityGrid, a content and advertising network for local markets. The platform aggregates advertisers from company partners, enhances their listings' by adding Citysearch content and distributes it through a pay-per-performance ad engine to partner Web sites.
 

Adknowledge acquires ad network business of SocialMedia.com

November 20, 2009

Adknowledge, an independently owned ad network, has acquired the advertising business of SocialMedia.com. Financial terms of the deal, announced this week, were not disclosed. The acquisition strengthens Adknowledge's position in targeting publishers and advertisers in the social apps and social games space. Adknowledge partners with more than 2,000 publishers and developers and has made four acquisitions in the social media space in the past two years.
 

Google buys AdMob for $750 million

November 09, 2009

Google has agreed to acquire AdMob, a mobile display ad network, in an all-stock deal valued at $750 million. Susan Wojcicki, VP for product management, and Vic Gundotra, VP of engineering, said on Google's company blog on November 9 that "this acquisition will enhance Google's existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice."
 

Google debuts Campaign Insights display ad measurement tool

October 27, 2009

Google debuted a tool that measures the impact of brand awareness on online display ad campaigns this month. Called Campaign Insights, the platform compares two groups of Internet users, those who have been exposed to the ad and those who have not. It then measures the difference in searches and site visits of the two groups to identify the impact of the ad.
 

Publicis Razorfish deal closes

October 14, 2009

Razorfish is now officially a part of the Publicis Groupe, making Publicis the largest digital advertising company in the world. After acquiring the agency from Microsoft for $286.8 million in cash this summer, the deal is now complete.
 

Insider conversation with: Josh Jacobs, SVP, brand advertising products and marketing, Glam Media

October 12, 2009

Josh Jacobs was appointed SVP of brand advertising products and marketing at Glam Media, a publisher and media network, on October 12. DMNews talks with Jacobs about the state of ad networks and how his experience as VP and general manager of Yahoo advertising technology platforms will help him in his new role.
 

Ad networks 101

September 28, 2009

Today, more and more marketers and agencies are turning to ad networks. Prices tend to be lower than buying advertising directly from publishers and the networks boast a vast online footprint. Starting to experiment with and choose your network(s) can be overwhelming. Here, our experts offer tips on how to make smart choices when it comes to online ads.
 

Expedia debuts StorePoint Expandables rich media ad units

September 23, 2009

Expedia Media Solutions, the advertising sales division of Expedia, broadened its display ad unit offering this week to include rich media units called StorePoint Expandables. This is Expedia's third release of ad unit offerings since 2008, when the e-commerce company began to grow its business model to include display advertising.
 

Turn promotes Demas to CEO

September 14, 2009

Digital advertising network Turn promoted president and COO Bill Demas to CEO, effective September 10. Former chief executive Jim Barnett took the role of chairman. Demas is charged with growing both the company's client list and its technology offerings.
 

Data optimization drives media buy

August 31, 2009

Marketers have gone beyond using data to inform segmentation strategy. A combination of data now influences display ad buys across ad networks. "Display is broken, and it has to evolve if it is going to work," said John Giuliani, chairman and CEO of Dotomi. "The idea of Display 2.0 is about optimizing the ad and making it more relevant through data."
 

SpotMixer powers video in AdWords

August 31, 2009

Google AdWords users have a new option for creating in-stream video advertising now that SpotMixer's self-serve video ad creation platform has been integrated within AdWords' In-Stream Video Ads. The new deal, officially being announced today, enables AdWords users to create 15- or 30-second in-stream video ads using SpotMixer's do-it-yourself ad creation tool.
 

Katz 360 debuts display inventory

August 13, 2009

Katz 360 Sales, the digital sales arm of the Katz Media Group, is expanding its digital ad sales inventory for local advertisers to include optimized display impressions, through a new partnership with the Rubicon Project.
 

Ad effectiveness on content sites outranks ad networks and portals, according to study

August 13, 2009

Advertising placed through ad networks and portals generated the smallest change for branding metrics, and in some cases made no difference for advertisers, according to findings of a study released August 13 by the Online Publishers Association, a trade organization for publishers such as ABCNews.com, CNN, CondeNet, Time Inc. and The Wall Street Journal.
 

Ops savings en vogue for online publishers

August 10, 2009

As online advertising matures, there's an increased emphasis on streamlining operations between technology platforms. Marketers are beginning to make more investment around ways to save money in small increments.
 

AOL to rename Platform-A AOL Advertising

July 27, 2009

After a number of changes at AOL this year, including the beginnings of being spun off from Time Warner into an independent entity back in May, AOL is renaming its Platform-A business. Platform-A, the company's display advertising group, which was built up over the last couple of years through a host of acquisitions, will now be called AOL Advertising.