Direct Line Blog

Ad networks plus e-mail equals fiesta

Share this article:
If you launch an ad network, throw a party at ad:tech and people will notice. Both Datran Media and the Rubicon Project followed this rule and it seemed to work. Datran took the early road –dinner, shots of tequila and dirty jokes—and the Rubicon Project picked up the action with a post dining soiree –trapeze acts, a great DJ and more shots of tequila.

So what is all the celebrating about? For Datran Media it is the establishment of its new ad network division the Aperture Network, a predictive targeting  technology that combines transaction-based behavioral data and demographic data-- including e-mail data. This very much keeps in the theme of personalization that has been uttered throughout ad:tech.

The Rubicon Project is also trying to make online ads more personal with the launch of its new free ad server for Web site publishers. The new server is designed for publishers looking to manage multiple ad networks in one platform.

Interestingly, this firm was founded by Frank Addante, an early member of StrongMail, one of the sponsors of tonight’s party. It seems that the combination of e-mail and ad networks is something to drink tequila to…
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

Growth Hacking and the App-Spam Scam

Growth Hacking and the App-Spam Scam

Top social and gaming apps play fast and loose with users' contact lists, with little out there to stop them, claims a new study.

4 Ways to Make 140 Characters Count

4 Ways to Make 140 Characters Count

Here's how to market a brand successfully in a Twitter bio.

It Ain't Easy Being a Green Marketer

It Ain't Easy Being a Green Marketer

If brands are going to talk the green talk, they need to be prepared to walk the green walk. This and other Earth Day-related musings.