Ad network Adfonic releases latest version of software development kit

Share this article:

Adfonic, a European mobile advertising network, has introduced a new version of its Adfonic software development kit for Apple and Android devices, said James Macdonald, Adfonic's US general manager.

Adfonic maintains this version -- its SDK Version 2.0 -- will enable marketers to more effectively track mobile campaigns and marketing metrics in order to better target mobile ads to consumers. Part of its enhancements reduce the complexity of rich media campaigns by establishing a standard set of commands that comply with the Interactive Advertising Bureau's standards.

The new version also offers support for a wide variety of mobile ad formats, including full-screen, and is compatible with both smartphone and tablet devices.

“We're enabling developers to continue to offer marketers great tracking opportunities,” Macdonald said. “It's about making sure their [apps] are compliant and allowing marketers to track their ROI.”   

Earlier this month, Adfonic launched video advertising for mobile on Android and iOS phones.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Is Native Advertising an Evolution or a Mutation?

Is Native Advertising an Evolution or a Mutation?

Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?