Ad Fraud

Yahoo Aims to Ensure and Verify Audience Deliverability

Yahoo Aims to Ensure and Verify Audience Deliverability

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New integration with comScore aims to allow marketers to see real, verifiable audience when buying ads direct or programmatically.

Forensiq Appoints New CMO

Forensiq Appoints New CMO

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The ad-tech fraud prevention company has appointed veteran marketer Dean Harris as its CMO.

News Byte: Google Buys Bot-Battler

News Byte: Google Buys Bot-Battler

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Spider.io, an online fraud fighter that uncovered a major YouTube breach last year, will be integrated into DoubleClick.

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Founded in 1985, and voted among the nation's top direct marketing agencies, Anderson Direct & Digital extends brands, grows businesses and delivers superior ROI through scientific customer insights, and by fully integrating direct mail, email, online, search, print, social, mobile marketing and more. We provide world-class agency and production services—all from our Southern California facility.

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Anderson Direct and Digital

Anderson Direct and Digital

Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...