New integration with comScore aims to allow marketers to see real, verifiable audience when buying ads direct or programmatically.
The ad-tech fraud prevention company has appointed veteran marketer Dean Harris as its CMO.
Spider.io, an online fraud fighter that uncovered a major YouTube breach last year, will be integrated into DoubleClick.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.