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 Ad Exchanges

Samsung to launch first private mobile ad exchange

April 04, 2012

Samsung Electronics has partnered with OpenX, a digital advertising technology company, to create Samsung AdHub Market, the first private mobile ad exchange, said OpenX CEO Tim Cadogan. The exchange, which OpenX first announced yesterday at ad:tech San Franciso, is expected to be available beginning in the second half of this year.
 

Online publishers squeeze out middlemen

January 01, 2012

Online display advertising sellers are circling the wagons to reassert their position in a crowded market and fend off the swelling role of third parties, such as ad networks and demand-side platforms.
 

Nexage develops private mobile ad exchange

December 14, 2011

Mobile advertising company Nexage has developed a private mobile advertising exchange that will let publishers and app developers select which companies can access their mobile inventory, the company said on Dec. 14.
 

Yahoo to limit DSP access to inventory

December 01, 2011

Yahoo will limit demand side platforms' (DSP) access to Yahoo Network Plus inventory on the company's Right Media Exchange (RMX) beginning in January, said Seth Dallaire, Yahoo's VP of sales, on Dec. 1.
 

DataXu launches three-screen ad placement platform

September 21, 2010

Digital ad exchange DataXu launched a platform September 21 that operates across mobile, video and online.
 

Cox signs TargetSpot for Web radio ad placement

April 06, 2010

Cox Media Group, a subsidiary of media giant Cox Enterprises, signed TargetSpot on April 6 to place ads on its Internet radio properties. TargetSpot will feed 10- to 15-second ads into the streams of 82 Cox radio stations in 19 markets.
 

AppNexus launches real-time ad management platform with eBay as client

March 16, 2010

AppNexus, a Web advertising start-up founded last year by veterans of DoubleClick and Yahoo's Right Media Exchange, launched an advertising platform March 15. EBay, the company's beta client since last year, is using it to streamline its approach to ad buying.