Ad Council Teams With Governors on PSAs

Share this article:
The Advertising Council partnered with the National Governors Association to release three public service announcements on educational issues Aug. 8 in time for back-to-school activities.


The TV spots are extensions of national Ad Council campaigns created to prevent students from dropping out of high school, promote early childhood development and encourage participation in after-school programs. The spots, directing viewers to Web sites and toll-free numbers, have local tags from 15 governors.


"What it does is it provides local context," said Ellyn Fisher, director of corporate communications at the Ad Council, an industry nonprofit in New York. "We find that with all our national campaigns, any localization that we provide increases the relevance of the message to the viewers."


JWT New York created the "Operation Graduation" spot with sponsorship from the U.S. Army. McCann-Erickson New York was responsible for "Born Learning," backed by the United Way of America and Civitas. DDB Chicago created "Afterschool Participation," sponsored by the Afterschool Alliance and the Charles Stewart Mott Foundation.


Fast Channel is digitally sending the spots to TV stations in participating governors' states like Virginia, Arkansas, Connecticut, Pennsylvania, Washington, Idaho, Kentucky, West Virginia, Arizona, Montana, Vermont, Delaware, Indiana, Iowa, Tennessee and Nebraska. Guam also is involved. The spots will air in media time donated by the stations.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.