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Give me cheese, and/or give me death

February 09, 2012

In the battle over your good health, New York City has already decided you're a loser.
 

How to piss people off as an effective marketing tactic

January 05, 2012

The blogosphere and media world are tut-tutting about an anti-obesity ad campaign featuring corpulent kids, who say in a series of videos why being fat's no fun. Thanks to its critics, the Georgia-based campaign captured national attention.
 

Reebok settles with FTC for $25 million over 'deceptive' ads

September 28, 2011

Athletic apparel and footwear company Reebok agreed to settle with the Federal Trade Commission (FTC) for $25 million over charges that Reebok ran "unsubstantiated" and "deceptive" ads for its EasyTone and RunTone shoes, David Vladeck, director of the FTC's Bureau of Consumer Protection, said on Sept. 28.
 

Foster Grant debuts integrated marketing campaign

April 18, 2011

Eyewear designer FGX International launched a $3 million integrated consumer campaign on April 18 for its Foster Grant sunglasses line via MMB, Boston. The effort, which features TV, radio and digital elements including social media, and will eventually incorporate email and search engine marketing, resurrects the brand's "Who's that behind those Foster Grants?" tagline.
 

A call for creativity

Matt Blint, associate creative director, Rapp April 04, 2011

Data and technology are not the answer to your marketing problems.
 

Predictions for media buying in 2011

John Shelton, CEO/president, Strata November 22, 2010

2010 will be remembered as a year that eliminated any doubts as to the viability and longevity of digital media.
 

America's got .... yodelers

October 13, 2009

Yahoo announced today [Oct. 13] it has launched a global online yodel search as part of its global $100 million "It's Y!ou" brand campaign that debuted last month. Yahoo EVP and CMO Elisa Steele said, in a statement, "It's essentially a unique form of user generated content that honors the millions of people who visit Yahoo every day."
 

Michelin launches $20 million ad campaign, featuring digital and direct elements

October 06, 2009

Michelin launched a $20 million global consumer advertising campaign on October 6. The integrated effort, handled by agency of record TBWA, includes TV, print and online elements, as well as direct mail and point-of-sale materials through its dealer network.
 

WWF integrated campaign urges action on climate change

September 03, 2009

World Wildlife Fund (WWF) is conducting an integrated public awareness campaign asking voters in five states to urge their senators to support climate-change legislation. Developed with Core Strategy Group, the campaign consists of a two-week TV ad buy in Alaska, Indiana, Maine, Montana and North Dakota. It also includes a microsite, ActForOurFuture.org, as well as search engine marketing, telemarketing, e-mail, social media and online banner and video ad components.
 

Google uses billboards, banners to promote Google Apps

August 03, 2009

Google announced it is kicking off a series of outdoor billboard ads to promote its Google Apps to businesses. The search company announced the campaign on its official blog. The ads are significant, because Google has traditionally been reluctant to use advertising to promote its products and has done very little advertising to date.
 
 

Bausch & Lomb eyes 25- to 34-year-olds with multimillion dollar online push

June 26, 2009

Bausch & Lomb announced the kickoff of a multimillion dollar online marketing campaign to promote the US launch of its SofLens daily disposable contact lenses to 25- to 34-year-old consumers. Campaign elements include banner ads, paid search, site sponsorships, content partnerships and a dedicated microsite. Digital Pulp handled the creative, and Ionic Media handled media.