Ad Campaign

Man up, Brut style

Man up, Brut style

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How manly is too manly? Brut's tagline, "the essence of man," takes on a new meaning with its 2012 campaign ads.

AOL offers guaranteed audience delivery for video campaigns

AOL offers guaranteed audience delivery for video campaigns

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AOL will guarantee audience delivery for online video marketing campaigns across AOL's properties, said Charles Gabriel, VP of sales at AOL Video.

Sonic goes direct with "Those 2 Guys" campaign

Sonic goes direct with "Those 2 Guys" campaign

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Sonic Drive-In launched its "Those 2 Guys" campaign on Feb. 22, after a two-week "prelaunch phase" that included a number of direct elements, such as an online petition and social media pages.

Give me cheese, and/or give me death

Give me cheese, and/or give me death

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In the battle over your good health, New York City has already decided you're a loser.

How to piss people off as an effective marketing tactic

How to piss people off as an effective marketing tactic

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The blogosphere and media world are tut-tutting about an anti-obesity ad campaign featuring corpulent kids, who say in a series of videos why being fat's no fun. Thanks to its critics, the Georgia-based campaign captured national attention.

Reebok settles with FTC for $25 million over 'deceptive' ads

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Athletic apparel and footwear company Reebok agreed to settle with the Federal Trade Commission (FTC) for $25 million over charges that Reebok ran "unsubstantiated" and "deceptive" ads for its EasyTone and RunTone shoes, David Vladeck, director of the FTC's Bureau of Consumer Protection, said on Sept. 28.

Foster Grant debuts integrated marketing campaign

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Eyewear designer FGX International launched a $3 million integrated consumer campaign on April 18 for its Foster Grant sunglasses line via MMB, Boston. The effort, which features TV, radio and digital elements including social media, and will eventually incorporate email and search engine marketing, resurrects the brand's "Who's that behind those Foster Grants?" tagline.

A call for creativity

A call for creativity

Data and technology are not the answer to your marketing problems.

Predictions for media buying in 2011

Predictions for media buying in 2011

2010 will be remembered as a year that eliminated any doubts as to the viability and longevity of digital media.

America's got .... yodelers

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Yahoo announced today [Oct. 13] it has launched a global online yodel search as part of its global $100 million "It's Y!ou" brand campaign that debuted last month. Yahoo EVP and CMO Elisa Steele said, in a statement, "It's essentially a unique form of user generated content that honors the millions of people who visit Yahoo every day."

Michelin launches $20 million ad campaign, featuring digital and direct elements

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Michelin launched a $20 million global consumer advertising campaign on October 6. The integrated effort, handled by agency of record TBWA, includes TV, print and online elements, as well as direct mail and point-of-sale materials through its dealer network.

WWF integrated campaign urges action on climate change

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World Wildlife Fund (WWF) is conducting an integrated public awareness campaign asking voters in five states to urge their senators to support climate-change legislation. Developed with Core Strategy Group, the campaign consists of a two-week TV ad buy in Alaska, Indiana, Maine, Montana and North Dakota. It also includes a microsite, ActForOurFuture.org, as well as search engine marketing, telemarketing, e-mail, social media and online banner and video ad components.

Google uses billboards, banners to promote Google Apps

Google uses billboards, banners to promote Google Apps

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Google announced it is kicking off a series of outdoor billboard ads to promote its Google Apps to businesses. The search company announced the campaign on its official blog. The ads are significant, because Google has traditionally been reluctant to use advertising to promote its products and has done very little advertising to date.

Bausch & Lomb eyes 25- to 34-year-olds with multimillion dollar online push

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Bausch & Lomb announced the kickoff of a multimillion dollar online marketing campaign to promote the US launch of its SofLens daily disposable contact lenses to 25- to 34-year-old consumers. Campaign elements include banner ads, paid search, site sponsorships, content partnerships and a dedicated microsite. Digital Pulp handled the creative, and Ionic Media handled media.

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