Ad Agency

On heels of SC Johnson loss, layoffs, another strikeout for Draftfcb


If an agency ever wore bad luck like a backpack, surely it's Draftfcb. What else can go wrong for this agency?

Foster Grant debuts integrated marketing campaign


Eyewear designer FGX International launched a $3 million integrated consumer campaign on April 18 for its Foster Grant sunglasses line via MMB, Boston. The effort, which features TV, radio and digital elements including social media, and will eventually incorporate email and search engine marketing, resurrects the brand's "Who's that behind those Foster Grants?" tagline.

Agencies eye growth in Asia-Pacific

Agencies eye growth in Asia-Pacific

Direct marketing agencies and service providers are looking to China and the Asia-Pacific region with renewed interest.

Banner Ad Flies Build Book Show Buzz


Jung von Matt/Neckar, a German ad agency, created buzz for publisher Eichborn at the Frankfurt Book Fair this month. The agency outfitted 200 flies with banner ads to promote their exhibition booth at the show. What do you call that? A "fly circus?"

Michelin launches $20 million ad campaign, featuring digital and direct elements


Michelin launched a $20 million global consumer advertising campaign on October 6. The integrated effort, handled by agency of record TBWA, includes TV, print and online elements, as well as direct mail and point-of-sale materials through its dealer network.

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