Acxiom

Are Cookies Going Stale?

Are Cookies Going Stale?

Cookie blocking doesn't just affect advertisers; the change will also impact online marketers. With cookies out, new standards will arise.

Much Ado About Big Data

Much Ado About Big Data

By

Everyone's talking about Big Data, but are they talking about the right things?

Google and Acxiom Make Lemonade Out of Lemons

Google and Acxiom Make Lemonade Out of Lemons

A look at how Google's deep dive on cookies and Acxiom's escape hatch are actually good for data marketers.

Acxiom's Inaccurate Data and Why It's So Useful

Acxiom's Inaccurate Data and Why It's So Useful

70% accuracy might not be good enough for trans-Atlantic flight navigation or accounts receivable, but it's fine for marketing.

Acxiom revenue down slightly

By

Acxiom reported that revenue for its marketing and data services companies for the third quarter of its 2012 fiscal year was $188 million, down from $189 million during the same quarter last fiscal year.

Busting social media silos

Busting social media silos

Marketers seek to blend social media with their traditional marketing methods, but are challenged to use the data they collect effectively in a way that scales with their overall marketing strategies.

Acxiom revenue up in fiscal Q4; company reports loss

By

Marketing services provider Acxiom reported 3.6% growth in revenue to $298.8 million in its fiscal 2011 fourth quarter, which ended March 31. However, the Little Rock, Ark.-based company also saw a loss from operations of $53 million in the quarter.

Mansell Group acquires e-mail shop WhatCounts

By

Mansell Group, an Atlanta-based technology marketing services company, has acquired Seattle-based e-mail marketing firm WhatCounts. Terms of the deal were not disclosed.

Acxiom names Suther CMO, replacing Darviche

Acxiom names Suther CMO, replacing Darviche

By

Interactive marketing firm Acxiom has appointed Tim Suther its CMO. Suther replaced Michael Darviche, who left the company to pursue other endeavors, according to Ines Rodriguez-Gutzmer, senior marketing communications and PR consultant for Acxiom.

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.


Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...