Cookie blocking doesn't just affect advertisers; the change will also impact online marketers. With cookies out, new standards will arise.
Everyone's talking about Big Data, but are they talking about the right things?
A look at how Google's deep dive on cookies and Acxiom's escape hatch are actually good for data marketers.
70% accuracy might not be good enough for trans-Atlantic flight navigation or accounts receivable, but it's fine for marketing.
Acxiom reported that revenue for its marketing and data services companies for the third quarter of its 2012 fiscal year was $188 million, down from $189 million during the same quarter last fiscal year.
Marketers seek to blend social media with their traditional marketing methods, but are challenged to use the data they collect effectively in a way that scales with their overall marketing strategies.
Marketing services provider Acxiom reported 3.6% growth in revenue to $298.8 million in its fiscal 2011 fourth quarter, which ended March 31. However, the Little Rock, Ark.-based company also saw a loss from operations of $53 million in the quarter.
Mansell Group, an Atlanta-based technology marketing services company, has acquired Seattle-based e-mail marketing firm WhatCounts. Terms of the deal were not disclosed.
Interactive marketing firm Acxiom has appointed Tim Suther its CMO. Suther replaced Michael Darviche, who left the company to pursue other endeavors, according to Ines Rodriguez-Gutzmer, senior marketing communications and PR consultant for Acxiom.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...