Acxiom Unveils Opticx Process

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Acxiom Corp., a customer data integration company, yesterday introduced Opticx, a new customer data analysis process designed to help companies realize new revenue opportunities and cut back on unnecessary marketing costs.


As part of the Opticx process, customers receive a value analysis report demonstrating the return a customer can realize by investing in Acxiom's CDI solutions along with industry benchmarks developed to show customers how the quality of their data compares with the average database in their industry.


For example, a recent Opticx value analysis completed for a company with a database of more than 2.7 million customers uncovered a potential cost savings of $2.6 million per year in reduced marketing costs by using Acxiom products to remove duplicates and unqualified prospects. In addition, the company could expect about $3.3 million per year in additional revenue opportunities as a result of increased direct marketing response rates coupled with improved deliverability.


To date, more than 300 million customer records provided by Acxiom prospects have been analyzed using the Opticx reporting process.


Acxiom is based in Little Rock, AR.


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