Acxiom Takes Over 40 Percent of Exchange Marketing Group

Share this article:
Data product provider Acxiom Corp., Conway, AR, announced an agreement that resulted in a 40 percent equity investment in the database consulting firm Exchange Marketing Group, Boston and an option to acquire the company in the future. Terms of the agreement were not disclosed.


Exchange Marketing Group's consulting process model is based on the concept of Value Exchange, which allows companies to tailor the value invested in customers and prospects commensurate with the potential value to be received.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: Free Gift

Word to the Wise: Free Gift

Who doesn't love a free gift?

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.