Acxiom, SPSS Create CRM Solution

Share this article:
SPSS, Chicago, and Acxiom, Conway, AR, this week announced a strategic alliance that will combine the Acxiom Data Network with SPSS Data Mining Technology to create a customer relationship management solution. Now, through the Internet, SPSS users will be able to connect with Acxiom's external marketing data from within the SPSS program.


The integration will provide demographic and lifestyle profiles of customers in real time. Users will be able to perform and apply predictive modeling, statistical analysis, forecasting and trending, segmentation and data visualization.


In other news, Acxiom announced the successful validation of its customer data integration AbiliTec technology with the completion of the Second One Hundred Days Project. The project was initiated to test, validate, and apply AbiliTec technology internally on a broad scale and fast path it into major customer data integration applications.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.