Acxiom Sells Unit to Canadian Firm

Share this article:
Acxiom Corp., Little Rock, AR, said yesterday it sold a potion of DataQuick, a compiler of real estate data, to MacDonald Dettwiler of Canada. The deal, in which Acxiom will retain DataQuick's compilation and data sourcing segment, also confirms Acxiom's pre-existing commitment to provide MacDonald Dettwiler with data.


Acxiom, a database marketing services and technology firm, said it sees the transaction as a door to future opportunities in Canada. MacDonald Dettwiler, a provider of information products, services, and technologies, looks forward to growth and success in the United States.


Approximately 200 of Acxiom's DataQuick employees in its San Diego, CA office have become a part of MacDonald Dettwiler.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.

The Perils (and Positives) of Vanity Metrics

The Perils (and Positives) of Vanity Metrics

Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.