Acxiom Picks Return Path for ECOA
New York-based Return Path's ECOA service works similarly to the U.S. Postal Service's national change-of-address service. The Return Path network acts as a permission-based clearinghouse that lets consumers and businesses notify each other regarding e-mail address changes.
The announcement was made at yesterday's net.marketing conference.
The USPS signed Return Path as its exclusive ECOA provider in March.
Acxiom's InfoBase eMail Enhancement product offers features such as e-mail append and reverse append. Through this partnership, Acxiom clients also can use InfoBase for ECOA.