Acxiom Offers Tool for Financial Institutions
The solution, Ranking Invitation to Apply Approvals, is based on Acxiom's InfoBase data elements along with new proprietary market indicators developed by Acxiom.
RITAA is a measure that can predict the likelihood that a customer who responded to an invitation to apply for credit will subsequently achieve approval.
RITAA is not based on credit data and does not determine credit worthiness but instead uses various new proprietary data systems. The information helps financial marketers create a model-scoring method for targeting customers who have the potential for credit approval.
The new data system also offers an expandable universe of possible customers using a scoring mechanism to discover prospects that might not be selectable by conventional standards.