Acxiom Offers Tool for Financial Institutions

Share this article:
Acxiom Corp., Little Rock, AR, yesterday debuted a solution designed to help financial institutions find and target customers who are most likely to meet the institutions' approval standards through invitations-to-apply promotions.


The solution, Ranking Invitation to Apply Approvals, is based on Acxiom's InfoBase data elements along with new proprietary market indicators developed by Acxiom.


RITAA is a measure that can predict the likelihood that a customer who responded to an invitation to apply for credit will subsequently achieve approval.


RITAA is not based on credit data and does not determine credit worthiness but instead uses various new proprietary data systems. The information helps financial marketers create a model-scoring method for targeting customers who have the potential for credit approval.


The new data system also offers an expandable universe of possible customers using a scoring mechanism to discover prospects that might not be selectable by conventional standards.


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the ...

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.