Acxiom Offers Personicx LifeChanges

Share this article:
Acxiom Corp., Little Rock, AR, announced yesterday the release of Personicx LifeChanges, a segmentation system that lets marketers target customers as they move through various life stages that affect purchase behavior.


Personicx places each U.S. household into one of 70 segments, or clusters, based on behavior and demographic characteristics.


Personicx LifeChanges tracks the migration of households from one Personicx life-stage cluster to another by using Acxiom's InfoBase List prospect file, which consists of households whose life-stage segment assignment recently changed.


Personicx LifeChanges creates a monthly change file compiled from an evaluation of changed Personicx codes on the InfoBase List file and historical trend analysis.


Events such as marriage, a home purchase, the birth of a child or preparation for retirement likely will result in a cluster change. Acxiom research estimates 30 million to 35 million household Personicx cluster migrations occur annually.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.