Acxiom, MIT to Research Data Quality

Share this article:
Acxiom Corp., Little Rock, AR, and the Massachusetts Institute of Technology, Cambridge, MA, will collaborate on a research project focusing on customer-centric information quality management, the two said yesterday.


Dr. Richard Wang, director of the MIT Information Quality Program, and Dr. John R. Talburt, director of the Acxiom Laboratory for Applied Research, will lead the effort.


The team will explore data quality issues related to customer-centric information architectures, particularly knowledge-driven customer recognition systems used in customer relationship management applications.


The MITIQ program, based at MIT's Center for Technology, Policy, and Industrial Development, gives professionals the understanding and means to improve their organization's information and to use that information as a strategic tool.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.

App of the Week: Refresh

App of the Week: Refresh

Cool or creepy? Refresh provides data that aims to help marketers and salespeople spark relevant in-person customer conversations.

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

Data Helps Wyndham Hotel Group Deliver a Five-Star ...

The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.