Acxiom Leader Opens Nasdaq Today
Acxiom originally was to open the Nasdaq on Sept. 13, 2001, but company officials were unable to travel to New York following the terrorist attacks. Acxiom has been listed with Nasdaq since December 1983.
A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.
AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.
First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.