Acxiom Leader Opens Nasdaq Today
Acxiom originally was to open the Nasdaq on Sept. 13, 2001, but company officials were unable to travel to New York following the terrorist attacks. Acxiom has been listed with Nasdaq since December 1983.
Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
MyAcxiomPartner.com enables simple campaigns for social and mobile channels.