Acxiom Launches Personicx International

Share this article:
Acxiom Corp. announced yesterday the debut of Personicx International, a multinational version of its consumer segmentation system.


Personicx International places each household into segments, or clusters, based on behavior and demographic characteristics. The tool was introduced at the International Direct Marketing Fair in London.


The new tool results from the combination of Acxiom's customer data and the data assets of Claritas Europe and Consodata, which the Little Rock, AR-based company acquired last year.


Personicx International lets marketers better understand consumers and compare them across countries. The new system is available in the United States, United Kingdom, Germany, France, Spain, Poland, the Netherlands and Portugal.


"Creating Personicx International would not have been possible without access to the large data assets we now have," Kevin Zaffaroni, Acxiom's leader for Europe, Asia and Australia, said in a statement. "We're taking existing information but using new approaches to help marketers do things and achieve results that just weren't possible before."


Acxiom launched the U.S. version of Personicx in May 2002.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.