Acxiom, Lands' End Share Technology

Share this article:
Data services provider Acxiom Corp., Conway, AR, yesterday said it sealed a pact with Lands' End Inc., Dodgeville, WI, to provide the cataloger with the AbiliTec data integration technology to enhance the accuracy of its mailings, reduce duplicate mailings and create other efficiencies. The long-term goal is for AbiliTec to create a single, accurate view of Lands' End's customers across its e-commerce, catalog and business-to-business operations. AbiliTec allows companies to process their databases against the Acxiom Data Network, which contains information on more than 176 million consumers.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.