Acxiom Implements USAData Online List Technology

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Database services firm Acxiom Corp. yesterday implemented USAData's Internet application, which allows Acxiom's clients to generate prospect lists.


"Our customers will benefit from the ease of using USAData's technology to access our data for prospecting lists," Jon Cohn, product leader for InfoBase Consumer and Business Lists at Acxiom, Little Rock, AR, said in a statement.


By going to www.acxiom.com/buylist, Acxiom customers can buy targeted lists from its InfoBase consumer and business lists, which contain data on more than 90 million households, 150 million individuals and 12 million businesses.


USAData is a New York-based provider of information access applications. It also creates client-specific portals for large corporations, associations and other groups to give sales forces, agents and brokers access to Acxiom lists.


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