Acxiom Files to Offer Stock to Public

Share this article:
Acxiom Corp., Little Rock, AR, said yesterday that it filed to offer about 5.5 million shares of common stock to the public, including about 1.5 million that will be offered by the company and the rest by certain stockholders.


The company said it would use the proceeds to reduce the outstanding balance on its credit facility, which would give the company more money for acquisitions, working capital and general corporate purposes.


The Pritzger Foundation will offer 3.9 million shares that were contributed by Trans Union LLC and its parent company, Marmon Industrial LLC. The shares had been acquired by Trans Union and Marmon in 1992 and 1994 as part of data management and marketing services agreements. After the offering, Trans Union will continue to own 3.6 million shares.


Separately, Acxiom yesterday said it entered an agreement with E.piphany Inc., Palo Alto, CA, to jointly deliver new customer relationship management and enterprise relationship management solutions. The new solutions will allow enterprise-wide access to customer data through a Web interface and will enable Acxiom's clients to use E.piphany's Web-based analytic tools with the Acxiom Data Network, among other things.
Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.