Acxiom Files to Offer Stock to Public

Share this article:
Acxiom Corp., Little Rock, AR, said yesterday that it filed to offer about 5.5 million shares of common stock to the public, including about 1.5 million that will be offered by the company and the rest by certain stockholders.


The company said it would use the proceeds to reduce the outstanding balance on its credit facility, which would give the company more money for acquisitions, working capital and general corporate purposes.


The Pritzger Foundation will offer 3.9 million shares that were contributed by Trans Union LLC and its parent company, Marmon Industrial LLC. The shares had been acquired by Trans Union and Marmon in 1992 and 1994 as part of data management and marketing services agreements. After the offering, Trans Union will continue to own 3.6 million shares.


Separately, Acxiom yesterday said it entered an agreement with E.piphany Inc., Palo Alto, CA, to jointly deliver new customer relationship management and enterprise relationship management solutions. The new solutions will allow enterprise-wide access to customer data through a Web interface and will enable Acxiom's clients to use E.piphany's Web-based analytic tools with the Acxiom Data Network, among other things.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.