Acxiom Eyes Another European Data Provider

Share this article:
Acxiom Corp. has made an offer to acquire several European branches of data provider Consodata from Seat P.G. for about $37.5 million in cash, the Little Rock, AR, company said yesterday.


The acquisition would include Consodata companies based in England, France, Spain and Germany. Seat P.G. would retain ownership of the Italian and the U.S. Consodata operations. The transaction is expected to close in the fiscal quarter starting April 1, according to Acxiom.


Consodata's products include consumer lifestyle and behavioral information and would be rebranded with the Acxiom name after the deal closes. Consodata serves clients in financial services, retail and media.


"The Consodata acquisition will be another step forward in our strategy of providing a full complement of services for businesses wanting to succeed in the pan-European market," Acxiom Company Leader Charles D. Morgan said in a statement.


In January, Acxiom acquired Claritas Europe, which consists of operations in England, France, Germany, the Netherlands, Spain, Portugal and Poland.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.